Cloud-based application virtualization

August 24th, 2016

2016August24_Virtualization_ACitrix is one of the biggest names in the virtualization sector. It currently services over 330,000 organizations, and by teaming up with Microsoft to expand its cloud-based software delivery, the company hopes to give that number a boost. While the news of this partnership does mean winding down one popular software as a service, a newer -- and hopefully better -- one is on its way. Keep reading to find out how this announcement affects your organization.
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August 18th, 2016

2016August18_Security_AEvery time we learn about a cyberattack that has affected so many businesses, we invest in security technologies that will safeguard our systems. This year, however, social engineering attacks have taken center stage in the Rio Olympics. Using various scams, hackers can circumvent network security systems by convincing gullible users into giving away sensitive information. But spectators aren’t the only victims. Without knowing the most common social engineering exploits, your business’s data is also at risk. That’s why we have compiled four of the most frequently used social engineering scams to help protect you and your business.
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Topic Security
August 16th, 2016

2016August16_GoogleApps_AMuch like capturing someone’s heart, mastering the art of fully utilizing Google Search takes time, dedication and the willingness to learn new things. It’s an undeniable fact that we use Google Search almost on a daily basis, yet the only expertise we demonstrate is inputting a couple of terms and then relying on the search engine to do the work for you. Enhance each and every search with the help of these 12 tips:

Get Olympic updates

Get into the spirit of the games by keeping up with the latest medal tally and other interesting news about the 2016 Rio Olympics. Simply type in “rio olympics” and you’ll be greeted with two options:
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Topic Google
August 12th, 2016

2016August12_Productivity_AWhile an impressive arsenal of weapons can help you win a battle, you need diligence, perseverance and sacrifice to win the war. But when that war is waged in the arena of calendar management, you’re dealing with a whole other monster. When scheduling meetings, uncontrollable factors like varying schedules and department-specific time constraints mean that the same war strategy won’t yield the same successful results. Allow Microsoft FindTime to lead your organization to victory in the battle of cross-organization meeting arrangement.
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Topic business
August 10th, 2016

2016August10_Virtualization_AWith virtualization yet to make its way into the lexicon of common tech phrases, many business owners are still trying to decipher the full extent of its value. Various aspects of the service have evolved over time, and we can probably expect more to come. For now, however, one of its existing functions is getting a boost from the likes of AT&T and Verizon. Virtualized network services are complex and often difficult to understand, but their value is unquestionable. Let’s delve a little deeper.
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August 8th, 2016

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Topic Articles
August 8th, 2016

Picture3The techno-geeks over at Hello Inc. have just released Sense, a device that helps you wake up feeling great. A tad smaller than a baseball, this little sphere sits on your nightstand next to your bed and monitors conditions in your room while you sleep. Things like temperature, humidity, light and sound in your bedroom are tracked, along with your body’s slightest movements as you sleep. It pairs with your smartphone so you can see patterns and change conditions in your room to get the best night’s sleep possible. Sense can play any number of soothing sounds to help you drift off to sleep. Then, when it’s time to rise and shine, it gently wakes you up at the best time in your sleep cycle. It’s priced at $129, and you can find it at hello.is and other online retailers.
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Topic Articles
August 8th, 2016

Marketing is about connecting with consumers.

Cheerful young people communicating in a cafe.
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Topic Articles
August 8th, 2016

It’s only natural that when you hear of a disaster you think it couldn’t happen to you.

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Topic Articles
August 8th, 2016

2016August8_SocialMedia_AFacebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too large a number to ignore. Here are our six tricks for making your page a worthwhile endeavor.

Use video whenever possible

Recently, Mr. Zuckerberg himself was caught opining about the value of video in social media. And while there hasn’t yet been any news about newsfeed algorithms giving preference to video, it’s definitely a safe bet when compared to texts and graphics. Facebook Live is an excellent way to engage your subscribers, and there are several ways to leverage it for increased profitability. Whether it’s an Ask Me Anything segment or a promotional announcement, hit that record button more often for more engagement.

Facebook only promos

While we’re on the topic of promotions, make sure you’re creating some that are only available through Facebook. If you’re simply reposting those from your website or e-commerce store, it’s harder for followers to justify maintaining any interest in your page. Use Facebook Live or a pre-recorded video to introduce a better-than-usual discount on your products or services. The key here is getting customers to actually visit your page, so make sure it’s not a coupon code or a link they can just pass on to friends. Ask the first 100 viewers to post their email address in the comments section of the video. If their increased dwelling time doesn’t make a lasting impression on them, it probably will make an impression on their Facebook newsfeed algorithm.

Facebook CTAs: use them and update them

Unbeknownst to most, the ‘call to action’ button on your business page can be edited to display more than a dozen different messages. Experiment with the different messages and where they link to. You’ve probably stared at the CTAs on your .com page for hours, hoping to come up with a hard-hitting sell -- why wouldn’t you do the same on Facebook?

Don’t just link to yourself

The most insightful page will always be the most valuable one. If someone has already liked your page, they know you exist and they have a decent idea of what you sell. Make sure to take a break from posting links to your site, and include relevant news and information that relates to your field. If your merchandise is videogames, inventory updates aren’t going to provide much value to your followers. Post third-party reviews of items you stock or industry news that readers will find interesting.

Pin to top function

When you find the post that keeps followers coming back for more, why bury it beneath more recent and less popular posts? Click the arrow in the upper-right corner of the post and select Pin to Top. This will keep it above everything else and impossible to miss for anyone visiting your page. It could be anything we’ve already discussed in this article: promotions, videos, popular third-party content -- anything timely and relevant.

Be personal

Lastly, use your company’s Facebook page as a place where followers can engage you on a personal level. There are countless opportunities for stiff, formal business language and attitudes, but social media isn’t the place for that. Post fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, make jokes -- anything that sets your page apart from your customer service accounts.
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Topic Social Media